Evaluate The Response (D1,U21)

Evaluate the response (D1 U21)

Client considerations:

The feedback given from the pitch delivered discusses things to consider that affect the design elements of the magazine front cover and content, and also the magazine as a whole inc. prices, subscriptions, issues and distribution. The points about content creation are more useful points to consider when making my magazine in the design stages. 
USEFUL POINTS:
  • Involving North London
Some feedback points that were made add to content creation element of my magazine. For example, the discussion of how will I implement the briefs requirements of involving North London in my content creation. This needs to be an obvious and a continuous theme in my magazine when I produce both the front cover and double page spread. I will need to include the introduction of an artist from North London/London and perhaps the gigs they attend in North London. Because my genre can be quite limited, I was more on board with the idea of including North London venues rather than the search for North London raised artists. I will do this by making a sub-article about the top venues to visit DJ's, and this will be where I feature my USP of exclusive discounts for my readers when attending these gigs.
  • Making the exclusive offer to readers more noticeable  
Through the feedback provided, I would make this feature more noticeable through the including QR codes that direct the readers attention to the discount and writing this in bold, as well as the use of mentioning codes the reader can use online to access this. The artwork of the article would make this bold and obvious for the reader to see. However, this exclusive offer cannot be discussed on the front cover for non-readers to be able to exploit.
  • How the design elements should attract both target audiences
 In addition to this, some of the feedback I received was the questioning of how through design I would target both my specific audiences. One point that was clear through this questioning was the discussion of my colour scheme - a vibrant and bright variety of colours. The choice of this is to echo the DJ sets that are featured publicly, often with neon and bright lights. Therefore, indicating exactly to the reader what they're involved with. Whether it does/doesn't attract both sexes and different ages is a matter of choice and the colours are simply there just to mirror the colours that would often be viewed by DJ's. As well as this, its more of the content I am looking to attract both audiences in different ways - the interview and information on how to make such music for the audience looking to produce, and the information on gigs and showcasing existing artists to the audience looking to listen/view. The design elements main purpose is to showcase what the genre is all about with the inclusion of colour, icons, images, artwork/design. 
  • Fonts 
The feedback I received from the client was that they liked the initial font I chose for my title, as showcased on my digital copy, and also the fonts provided to use for my general text. However, the client picked out that my font may be too bold and in capitals, making it very difficult to read clearly. The suggestion was made that I use an additional font that is much simpler and clearer to read. I agree with this feedback as I can use the bolder font to distinguish questions and answers, but I need a more generalised one for the information and writing side of my articles. 

POINTS THAT DO NOT ADD TO THE PRODUCT CREATION:
  • The subscription price discount compared to the general one-off price
It was questionable whether the discount from the subscription was too much or too little. However, to edit this would be simple and quick to change within a few calculations, and its irrelevant to when I produce content.
  • How frequent I publish a new issue as there could be lack of content
The feedback I was received back is true in the fact that I have chosen such a niche category of music (Hip-hop inspired DJ's) that it would be difficult to frequently produce content especially since it targets a small section of London. The advice was good, in the sense that I should change the frequency from every week to every two weeks. However, this won't change the actual content I am producing, just how often I do it.
  • The North London facilities I distribute my magazine to
I discussed how I would like to gain exposure in North London and bring in new readers, so I would like to distribute my magazine to popular locations and not just music-themed venues. However, again this won't affect my choice in the content I produce as it would only be in these general public facilities to entice new people into this specific music world.

FEEDBACK TO TAKE ON BOARD:
  1. I will try to implement the North London music scene as much as I can in my content whether its artists or locations. 
  2. I will make my exclusive offers for tickets and gigs more noticeable to readers in my articles by using bold artwork and writing. 
  3. I will try my best to target both audiences well, appealing to both. The content will be distinguished for both principles, listeners and producers. 
  4. I will make my fonts easy for the consumers to read and appeal to them through the modern aesthetic I use in my design. 


FEEDBACK I WILL NOT ACT ON:

  1. I won't be changing my colour scheme, because I like the fact that its varied and I can change it suiting to the content. Its bright and eccentric and it perfectly reflects my choice of music. I think it will still be of interest for both target audiences.
  2. I will still use the same font 'lemon milk' as it can be adjusted to lower case letters and I like the idea of bond style for question and answer articles. However, I may add an additional font for longer text writings. I do believe the font I've already chosen is simple and appealing for the consumer.
  3. I won't change the ideas I have for my content because it will be effective for both of my target audiences. Since both audiences are already quite young, but do show senses of maturity I believe all the content will interest them both. 

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